Here at OutrightEcom, we believe in the power of combining targeted social media marketing and you should too. Every other ad agency will offer a standalone service whereas here, we provide an all-in-one service including Facebook, Google, Pinterest, SEO, and other sales channels.
Each channel has their own attribution methodology and attribution window. We can rely on the metrics that are shown but at the end of the day we have to adapt to change in this everchanging digital world.
Creative is a hugely important driver of performance, but that does not mean it requires a lot of time and money to reach peak performance. Depending on your brand, you should test a mix of user generated content, static photos, memes, polished content, and more.